Bring your own Claude.Ripple brings the guardrails.

Read

• get_workspace

  Start here. The workspace name, plan, connected ad accounts (with currency and whether Ripple may change them), data freshness, and the spend ceilings every change is checked against.

• list_campaigns

  Campaigns across the connected accounts with budget, status, whether Ripple manages them, and spend/results over the window. Use the returned id with get_campaign and the write tools.

• get_campaign

  One campaign in depth: its ad sets / ad groups and ads, each with status, bids or targets, and performance over the window.

• get_performance_summary

  Totals across the connected accounts over the window — spend, impressions, clicks, conversions, leads, revenue — per platform and per ad account, with derived cost-per-result figures.

• get_breakdown

  One campaign split by a dimension — device, placement, age_gender, region, hour, conversion_category, or search_term (Google search terms; the input to add_negative_keyword). Sorted by spend.

• get_changes

  Every change Ripple made or refused recently — from this assistant, from the dashboard, or from an agent — with who asked, why, the guardrail that blocked it if one did, and whether it can still be rolled back.

• get_pending_approvals

  Changes Ripple has proposed and is waiting on, including approval packages.

• get_leads_summary

  How many leads arrived and what state they are in. Counts and statuses only — never a name, phone number or email.

• get_seo_audit

  The most recent on-page SEO audit of the customer’s website (Dashboard → SEO): score, pages crawled, every finding with how many pages it affects and the fix, and the worst pages. Pass auditId for an earlier one. Audits are started from the dashboard, not from here.

• get_rankings

  Every keyword the workspace tracks (Dashboard → SEO → Rankings) with its latest Google position, the change since the previous reading, its best ever, and the three domains above it. Positions come from the daily check; sample: true means no data provider is configured yet.

• recall

  Start every conversation here, right after get_workspace. Returns what you saved for this person in this workspace — most recent first, the last session summary flagged — plus when the last session was, so get_changes(days) can show what happened since. Optional query matches title, content and tags.

• remember

  Save something for next time — a decision, a thing to watch, or (kind "session") a summary of what was done and discussed in this conversation. Call it before the conversation ends. Private to you in this workspace; never store a lead’s name, phone or email. Pass memoryId to update a note instead of adding one.

• forget

  Delete one saved memory by memoryId, or every memory for this person in this workspace with all: true. Only what you saved; nothing about the ad accounts changes.

Change — guardrail-checked

• set_campaign_status

  Pause or resume a campaign. Resuming puts money back on the air, so it is checked against every spend ceiling before it is applied.

• set_campaign_daily_budget

  Change a campaign’s daily budget, in cents of the account currency. Increases are checked against the per-change limit, the campaign, account and workspace ceilings, and the plan’s managed-spend ceiling; decreases against the maximum step down. Read the current budget with list_campaigns first.

• set_ad_set_status

  Pause or resume one ad set (Meta) or ad group (Google) inside a campaign Ripple manages. Ids come from get_campaign.

• set_ad_status

  Pause or resume one ad inside a campaign Ripple manages. Ids come from get_campaign.

• set_bid_target

  Set the target cost per acquisition (cents) or target return on ad spend (ratio, e.g. 3.5) on one ad set / ad group that already bids to that target. Exactly one of the two. The executor re-reads the current target first and refuses if it has changed since get_campaign.

• add_negative_keyword

  Exclude a search term from a Google campaign at campaign level. Read candidates with get_breakdown(dimension: "search_term"). Never excludes a keyword the customer listed as protected.

• rollback_change

  Undo one executed change by its changeId (from a write tool’s result or get_changes). Restores the exact previous value through the same guardrail-checked path.

Not here yet, on purpose: creating campaigns and ads from chat, duplication and creative upload. Each is a new money path and ships once it has run against a funded account.