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Go to Connections → Connect Meta. You will be sent to Meta to approve access, then choose which ad accounts we may manage. We never ask you to copy an access token. If the button says "not configured", the platform owner still needs to set the Meta app credentials.

Go to Connections → Connect Google Ads. Sign in with Google, approve read and management access, then choose the advertiser accounts Ripple should import. Campaigns, spend, and performance sync into the workspace automatically. Any live change remains protected by MFA, spend limits, and explicit authorization.

Ripple Ads is $99 USD per week for Meta Ads or Google Ads. Adding the other platform is $49 USD more per week ($148 USD total). Start or manage the subscription under Billing; the Stripe Customer Portal handles card updates, invoices and cancellation. A failed payment starts a grace period before automation pauses — your data is never deleted.

Guardrails are hard limits the safety engine enforces before any change runs: spend ceilings, budget change caps, protected campaigns, approved/prohibited claims, and an emergency pause. Agents can never exceed them. Set them under Guardrails.

Each ad account has an automation mode. Dry run and shadow show exactly what the agents would do without touching your ads. Live executes approved changes automatically. You can switch modes per account under Connections; going live requires a monthly spend ceiling and emergency pause to be off.

Give the strategist one clear goal, a real offer, approved creative, an accurate service area, and a matching landing page. Then review every paused draft against this checklist before approval.

If a campaign has clicks but no conversions, the audit agent flags a possible tracking gap. Check that your Meta Pixel / Conversions API or Google conversion actions are firing and marked primary. Agents will not launch changes while tracking looks broken.